You’ve probably heard that you’re supposed to have a blog on your company website. Maybe you’ve even installed WordPress and written a few posts about your Christmas party and the Employee of the Month. But somehow, no one’s reading. Maybe you could use a few tips. Here are three that will help you grow your blog into something amazing.

Attract Customers without Always Selling

It doesn’t matter what you sell, your blog can situate you as the expert in your industry. Write articles that answer customers’ questions or address issues they’re facing, even if those topics aren’t directly related to your product. For instance, your widgets might be popular with small business owners who have challenges with marketing on a small budget. So, write an informative article about ways they can come up with a killer marketing campaign. Make sure to include a paragraph that gives a general overview of widgets and why they’re great for marketing, and you’ll have successfully attracted small business owners without overtly selling or detailing your widget’s product specifications.

Now you’re getting some traffic to your blog and people are starting to notice you (and your widgets). The next step is to take a look at what else your customers need to know, keep writing more articles and, before you know it, you’re the industry expert – the go-to source for all things small business and widgets.

Write with Style, Panache and Personality

A corporate blog needn’t be…corporate. Jazz it up a little. Forgo the stuffy, boring, corporate-speak for a little sparkle and pop. Your customers don’t want to read about the last widget makers convention held in Akron, Ohio. Face it, you don’t even want to read about it and you were there.

Instead, write about the 10 craziest things to do with widgets or create an interesting infographic showing how Keanu Reeves revolutionized consumer widget use thanks to his epic movie The Matrix. Then, people will actually want to read what you’re writing and will flock to your blog in droves. It’s okay to have fun with your blog. In fact, it’s recommended. Life is too short to write articles about Akron, Ohio.

Write with SEO in Mind

If you don’t already know, SEO is often the key that drives traffic to your website. While it can certainly be mysterious for some new bloggers and small business owners, it’s not actually magic. Nope – SEO is all up to you. Incorporate SEO into every one of your articles by using Google’s Keyword Tool to find out what your customers are searching for and which terms they’re using to search.

After doing some research, ensure that your content has keywords in the title and throughout the copy in a natural way (no keyword stuffing or density required). These extra steps will help your content rank improve over time and ultimately bring in more long tail traffic that converts into customers!

With just these few tips you’ll soon be the widget industry expert, have entertaining articles and produce relevant content for search engines, all while compelling visitors to return again and again.

About the Author: Dustin Heap is a digital marketer at Signs.com, a custom sign shop that designs and produces signs, whether it’s a wall or window decal, yard sign or exterior banner for your small business.

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comments 11 Comments

  1. dexy scher said on 5.16.13 at 3:46 pm

    many thanks bro,this was really helpful

  2. Dustin Heap said on 5.16.13 at 4:27 pm

    Glad you liked it Dexy.

  3. Marketing Day: May 16, 2013 said on 5.16.13 at 9:00 pm

    [...] 3 Tips for Growing Your Small Business Blog, socialspark.com [...]

  4. Marketing Day: May 16, 2013 | Uk Marketing said on 5.17.13 at 1:26 am

    [...] 3 Tips for Growing Your Small Business Blog, socialspark.com [...]

  5. Marianne said on 5.19.13 at 10:09 pm

    Your style is really unique in comparison to
    other people I've read stuff from. Many thanks for posting when you have the opportunity, Guess I'll just
    bookmark this blog.

  6. Patrick said on 5.21.13 at 6:58 am

    These are great tips! A lead management program can also help attract new customers to your business and provide new opportunities.

  7. shtori said on 6.7.13 at 6:45 pm

    Thanks for every other informative web site. Where else may just
    I get that kind of info written in such an ideal method?
    I've a undertaking that I'm just now working on,
    and I've been at the glance out for such info.

  8. Bradshaw IT Consulting said on 7.9.13 at 3:12 am

    Good information Dustin. I agree its really important for small businesses to give away valuable information for free on their blog to attract frequent visitors. Visitors want entertaining or valuable information not a sales pitch.

    Becoming an industry expert and providing valuable information will naturally drive sales and traffic to your site.

  9. Patrick Lange said on 7.15.13 at 5:58 pm

    Great article, especially the part of not being stuffy. I have found that people want to know more about you and your company than just the widget you are selling.

  10. Tony Smith said on 7.18.13 at 12:48 pm

    Thank you so much for great post.I think every small business owner must read this for increasing their online presence & growing their business.

  11. Blogging for Small Businesses said on 8.5.13 at 5:19 pm

    [...] the blog up to the theme and colors of you main website. Nominate an employee of your business to be the official spokesperson of your company and assign them to keep the blog active. This can be you if you don’t have anyone [...]

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