You’ve probably heard that you’re supposed to have a blog on your company website. Maybe you’ve even installed WordPress and written a few posts about your Christmas party and the Employee of the Month. But somehow, no one’s reading. Maybe you could use a few tips. Here are three that will help you grow your blog into something amazing.
Attract Customers without Always Selling
It doesn’t matter what you sell, your blog can situate you as the expert in your industry. Write articles that answer customers’ questions or address issues they’re facing, even if those topics aren’t directly related to your product. For instance, your widgets might be popular with small business owners who have challenges with marketing on a small budget. So, write an informative article about ways they can come up with a killer marketing campaign. Make sure to include a paragraph that gives a general overview of widgets and why they’re great for marketing, and you’ll have successfully attracted small business owners without overtly selling or detailing your widget’s product specifications.
Now you’re getting some traffic to your blog and people are starting to notice you (and your widgets). The next step is to take a look at what else your customers need to know, keep writing more articles and, before you know it, you’re the industry expert – the go-to source for all things small business and widgets.
Write with Style, Panache and Personality
A corporate blog needn’t be…corporate. Jazz it up a little. Forgo the stuffy, boring, corporate-speak for a little sparkle and pop. Your customers don’t want to read about the last widget makers convention held in Akron, Ohio. Face it, you don’t even want to read about it and you were there.
Instead, write about the 10 craziest things to do with widgets or create an interesting infographic showing how Keanu Reeves revolutionized consumer widget use thanks to his epic movie The Matrix. Then, people will actually want to read what you’re writing and will flock to your blog in droves. It’s okay to have fun with your blog. In fact, it’s recommended. Life is too short to write articles about Akron, Ohio.
Write with SEO in Mind
If you don’t already know, SEO is often the key that drives traffic to your website. While it can certainly be mysterious for some new bloggers and small business owners, it’s not actually magic. Nope – SEO is all up to you. Incorporate SEO into every one of your articles by using Google’s Keyword Tool to find out what your customers are searching for and which terms they’re using to search.
After doing some research, ensure that your content has keywords in the title and throughout the copy in a natural way (no keyword stuffing or density required). These extra steps will help your content rank improve over time and ultimately bring in more long tail traffic that converts into customers!
With just these few tips you’ll soon be the widget industry expert, have entertaining articles and produce relevant content for search engines, all while compelling visitors to return again and again.
About the Author: Dustin Heap is a digital marketer at Signs.com, a custom sign shop that designs and produces signs, whether it’s a wall or window decal, yard sign or exterior banner for your small business.