We are such passionate believers in the benefits of early learning that one of our key aims is to give every parent and child in the world the chance to enjoy our products, regardless of their background, socio-economic status and ability to pay. So, for example, our member loyalty point system gives less affluent families alternative ways to acquire our products and services - such as by becoming a contributor to the community. We will also consider on a case-by-case basis parents who cannot even afford the time to contribute. Furthermore, it is our aim to provide our learning products in as many languages as possible, including minority languages, and to eventually work with rural communities on a pro bono basis to give needy children a head start.