<OBJECTIVES>

-Promote the "I'm Driving One" Sweepstakes and increase registrations. The Sweepstakes is two-tiered. Grand prize winners will be drawn on Nov. 7, while the weekly prize periods conclude on Nov 11.

-Persuade your readers to embed the widget in their blogs, and websites with the supplied code

-Take note Ford is very innovative, from their I'm Driving One widget to the new Ford Flex

<REQUIREMENTS>

-Encourage bloggers to enter and ensure that they complete the refer-a-friend section to be eligible for the Grand Prize.

-Embed the following widget into your blog. This is how your audience can enter to win!

<a href=javascript:zoo_make_bubble("@http://zoobeast.zoowee.com/fordpromotion/start.xml")>Drive One!</a><script type="text/javascript" src="http://zoobeast.zoowee.com/fordpromotion/zoowee.js"></script>
(this code will appear as a text link, but when clicked will load the widget)

<ADDITIONAL INFO>

-Only one week remains for fans to visit Ford Racing’s ‘I’m Driving One’ campaign and enter the grand prize sweepstakes for a chance at three great prizes. The seven-week campaign is down to its final week before three grand prize winners are selected.

-The three grand prizes include an all-expense paid trip to Ford Championship Weekend in Homestead, Fla., for the NASCAR season finale; an all-expense paid trip to the NHRA drag racing finale in Pomona, Calif.; or a full-day Mustang driving school at Miller Motorsports Park in Tooele, Utah. Consumers much complete the refer-a-friend section in order to become eligible.

-Each week, one person wins a personalized autographed helmet from a Ford Racing driver. There are two chances left to win a helmet. Weekly entry periods do apply.

-Visit www.fordracingevents.com to learn more!