-Write about how delicious the food looks.

-Write about how easy the recipes look.

-Write about the fact that Top Chef Contestant (and working mother) Ariane Duarte is in several of the videos.

-Write about how affordable the food is and yet able to feed a family of at least 4.

-There are several inexpensive recipes for steak dinners as well as one for ice cream cake.

-If you are a parenting focused blog mention that there are also some craft oriented videos and thoughtful gift ideas which would be great for a mom with bored kids.

-You can also talk about the fact that they are Walmart sponsored videos and anything you see used in the videos can be purchased there.

Additional Information:
iVillage is a women's health, wellness, and beauty site with a great deal of information on a plethora of topics.
The videos are from Momtorage.com, a site affiliated with iVillage.com's pregnancy & parenting section.
The videos are sponsored by Walmart.