By uniting neighbors and other groups of individuals, neighBORROW facilitates the borrowing, lending and trading of personal items, enabling members to save time, money, and the environment. The website, currently beta testing, uses accountability metrics such as deposits, user reputations, borrowing history, and customizable privacy settings to help ensure the safety of its members’ property. Users have the flexibility to decide what and with whom they are willing to share by participating in both private (invitation only) and public networks. These scalable networks, or “neighBORROW-hoods,” can be created in apartment buildings, dormitories, offices, and other natural localities to pool extensive online inventories of CDs, DVDs, video games, books, tools, sporting equipment, baby items and many other durable goods. Members catalog their possessions and enjoy an engaging social experience replete with item recommendations, item commenting, item organization, and social networking.