REQUIREMENTS:

- In your post be sure to focus on the baby formula AND the contest.

- Talk about your Comforts baby formula.
Info about Comforts Baby Formula (do not just copy and paste):

* Is fortified with iron and contains all the vitamins, minerals, and nutrients required for a healthy baby's first year
* Contains the lipids DHA and ARA, which are associated with infant mental and visual development
* Is fortified with choline, a nutrient found naturally in mother’s milk that is associated with infant development
* Contains lactose, a carbohydrate that occurs naturally in breast milk
* Provides nutrients found naturally in mother's milk that help develop the immune system
* Is manufactured to exacting FDA standards in the only ISO 9001:2000–certified, infant formula-manufacturing facility in the United States

- Talk about the awesome contest Comforts is running where you can name their lovable, little Firefly! Tell your readers what you would name the Firefly!

- Make sure you enter the contest and encourage your readers to as well. You can win a $10,000 scholarship, so why not?!

Additional Contest Info:

Kroger-owned food stores are holding a contest that can help fund your child’s college education. Moms and dads across America can help Comforts store brand baby formula name its Firefly mascot and win a $10,000 college scholarship.

Comforts store brand baby formula contains all the essential ingredients that must be in infant formula as dictated by the FDA and required by the Infant Formula Act.

During the Contest Period, you may enter the contest online by visiting www.comfortsforbaby.com. You must include all information requested on the online entry form, including the original name you created for the Comforts firefly, in 25 characters or less. The winning entry and the name of the winner will be announced online after September 21, 2009.

Visit www.comfortsforbaby.com for more information and contest rules.