I'd appreciate if you could embedd the Youtube video in the post, so it appears as a video.

You can write any kind of commentary, buzz, or opinion.

John Esposito is the CEO of WEA (Warner, Elektra, Atlantic).

I asked him 4 Questions:
1) How hard is it for an Artist to get signed in today's music industry?

2) Are the labels taking more risk or less risk because of the challenges?

3) How is today's A&R model changing?
ie: method of discovery.
- What are the labels looking for?

4) Can you explain what a 360 deal is?
How it works? What's involved? Is it a factor in signing?