One day, while chopping up vegetables in his kitchen, Kevin slipped and sliced his thumb. Instead of seeing blood, there was creative juice everywhere. After considering his family, Kevin made the hard decision to not use his newfound superhuman abilities to fight crime, but instead, to be a hero to small businesses in Minnesota by fighting mediocre online marketing strategies, by making them better, smarter, kinder, friendlier, stronger, faster, more likeable, more humble, and all for less money.