Steve Spalding, Electrical Engineer, Editor of the critically acclaimed technology/business blog How To Split An Atom and Social Media aficionado is a digital marketing consultant who specializes in using the Internet as a distribution channel to increase the overall effectiveness of marketing campaigns. He has had experience building startups, working at them, and speaking to dozens of Founders and CEOs during his years as a blogger in the space. His work has been cited by numerous sources including the LA Times and Geoff Livingstone’s marketing and new media book, Now Is Gone.