Pete Codella, APR (Accredited in Public Relations) operates Codella Marketing and NewsCactus. On behalf of clients, he plays an instrumental role in all aspects of brand management, from public relations and marketing to advertising and Web development. He excels where technology meets the practice of public relations. Named the 2007 Communicator of the Year by the International Association of Business Communicators/Las Vegas and in 2006 by In Business Las Vegas as one of the Top 40 Under 40 in professional services, Pete is a strategic business communicator. Pete currently serves as program director of the Social Media Club of Salt Lake City and is the only person every elected president of PRSA and IABC in Las Vegas. He’s a former member of the executive committee for the national PRSA Independent Practitioners Alliance.