Adrants, published by Adrants Publishing LLC, provides marketing and advertising news with attitude in the form of a website and daily email newsletter. Written by current and former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry's shift from old paradigms to new.