Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You have probably heard variations of what is now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we

It is no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site's content is through the use of a blog. While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free,

A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms. "family photography tips taking photos"If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular

Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.Now that we are past this issue of whether we are in

Cars need tune ups and airplanes go into the hanger to get optimized for the next flight. If you are a web owner that has the "upload it and leave it" mentality, consider adding a weekly or monthly tune up to your website. Ten to Fifteen minutes here and there can only do one thing--make you more successful.1. Start small with the meta information.a. Examine your Title meta tag on each page. Do

Seven is a magic number. Why? Because there are seven simple strategies every small business can employ to jump on the social marketing bandwagon. The best part: most require only a moderate investment of time and/or money.1. Start Blogging - Blogging is old news to many. Not quite the distant past, but still not the future. It certainly does not compare with chasing a link from the front page of

The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword. Google stops indexing a particular keyword after 1,000 results when assessing the aggregate relevance score to determine which results are spawned. By truly understanding this, you can discover a great deal from using a few basic Google search

In online marketing it is critical that you keep up with what is going on in your industry. You do need to know who is doing what - and why they are doing it. You do need to take the time to research potential joint venture partners, products, and competing businesses.Here are four excellent tools and how to use them.1) Internet Archive - Also known as "The Way Back Machine"There are actually

Are you satisfied with the conversion rate on your landing page?I hope the answer to that question - no matter what your conversion rate is an emphatic "No!" Because no matter what your conversion rate is, there is always the chance that it can be better.You will never know how much money you are leaving on the table until you start measuring, optimizing and testing. If you are a newbie to

You have seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you do not, you are not alone. Most marketers are still boggled when it comes to using Twitter in their promotion efforts. The main reason is because marketers do not realize the sheer ingenuity of our favorite microblog's 140-character limit communication.The reality is that the

What makes or break an SEO campaign is knowing where to start, what is important and what is simply not worth the time. Resources are never infinite. If you are not careful you can spend them spinning wheels and tweaking things that will have no real effect on your search traffic. Plan effectively, and you will achieve true growth and a positive return on your investment.The difference lies in

One Page, One SubjectBuilding a new website and looking for a good search engine results ranking is getting to be a major challenge now that most subjects you can possibly think of are covered by a variety of pages. All the major subjects such as travel, sport, news and sales are covered by millions of web pages. This means that getting top search ranking is really difficult to achieve, and hence

As business owners and/or marketers, we are all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it is going to do to the business. It is hard to grow - or even survive - if you do not have any customers. Reducing marketing costs without screwing up your ability to grow is easier than you might think.Here are five ways to do

"Site conversion" is a very dry and unexciting way of saying "how to get more profits from the same amount of website traffic." Is not that a more upbeat way of expressing it? Who does not want to get more profits from the same number of visitors?Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too

Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffíc, but that is just the first step. Now you need that traffic to do something.Website Conversion DefinedThe percentage of total visitors who come to the website, follow through after

Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static websites that are not looking to strengthen or raise their industry share, any dynamic website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword

In this economy, any marketing tool you can use to find new customers is worth considering. But perhaps the best marketing tool available to many small businesses is a yellow-pages-style web site. Such a site means prospective local customers looking for a business like yours know that you are in business and ready for their patronage. But a word or two of explanation. While the traffic

You cannot go rushing into newsletter printing without knowing about a few proper practices. Newsletters are not just simple press releases. They are basically shortened newspapers, and they deserve the same attention to detail and content. If you are new to newsletter printing then you are in luck. We have compiled the seven major guidelines that you should adhere to when you print newsletters.1

Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to improve your online visibility, you discover many options, but find that there is little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) to

Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly. They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.1) Key phrase

Obtaining one-way quality links is often cited as the "Holy Grail" of online success. Especially if you take the SEO route for getting high rankings for all your profitable keywords in the search engines. it is no wonder then, achieving top spots for valuable and popular keywords should be the ultimate goal of any webmaster or online marketer.How well you do in this "link quest" will largely

Article 1: Googles Rendition of the Hawthorn EffectFor those that are not familiar with the term "Hawthorn Effect" here is a brief definition and explanation.The term Hawthorn Effect refers to the tendency of some people to work harder and perform better when they are participants in an experiment. Individuals may change their behavior due to the attention they are receiving from researchers

While millions of people run some sort of website, only a few, it is estimated at only 1 to 2%, are really successful in accomplishing what they want on the Net. The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.Successful website design lets your visitors focus on the most important

"So, what do I blog about each time?" is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you are not blogging, your idea cup runneth over.The