Neil Patel is a bit of a pro when it comes to personal branding, having created a fair bit of name recognition in social media and oddly enough SEO as well, through his blog Pronet Advertising which led him to work as evangelist for Text Link Ads, managing Crazy Egg - the heat map / stats software, and lots of other gigs. Back in April he started the blog Quicksprout which talks about how to build a brand and reputation around what you do.