Governing Member of WOMMA
IZEA, parent company of SocialSpark, is a governing member of the Word of Mouth Marketing Association. As a WOMMA member, we are committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. We support WOMMA’s Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications.
Our Advertisers and Publishers must comply with FTC guidelines that state, “When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connection must be fully disclosed.”
You can download the FTC guidelines document here.
The Gold Standard
SocialSpark provides best in class software tools meet or exceed the FTC guidelines in all aspects of disclosure, transparency and accuracy of material statements. Our platform has been designed from the ground up to help Advertisers and Publishers protect themselves and preserve trust with the audience consuming their content.
Honesty of Opinion
Publishers are free to write or say whatever they want. SocialSpark has no restrictions on how publishers express their genuine thoughts on an advertiser’s product or service. Advertisers may not withhold compensation based on a negative conversation, nor do we allow advertisers to force publishers to edit their post to remove critical statements.
Every sponsored post facilitated through SocialSpark automatically includes two forms of Disclosure. At the top of each post Publishers must include a simple text disclosure statement. At the bottom of the post we require a Disclosure Badge™. Our disclosure is machine readable and is included within the body of the post, ensuring that disclosure travels with any syndication of the post.
Every SocialSpark campaign includes a Disclosure Audit™ tool for Advertisers. This tool provides advertisers with a report that monitors posts on an ongoing basis to make sure that posts continue to include disclosure after the initial posts are approved.
Advertisers have the ability to review each post before it goes live to ensure factual accuracy. In the event that a blogger has made a factual error an advertiser can request a change to the post. Please note that this applies to facts only and does not effect opinions.
Search Friendly Links
Each sponsored link in SocialSpark automatically carries the NoFollow attribute so as not to affect search engine rankings. This is designed to protect Publishers and advertisers from search engine penalties based on paid linking. Publishers and Advertisers participating in the marketplace agree not to circumvent this practice and manually remove the “nofollow” attribute.