Frequently Asked Questions

Q: How are bloggers approved?

IZEA reviews each blog submitted to our system and screens out a variety of characteristics including pornography, explicit language and otherwise undesirable content. Those blogs that are accepted into our marketplace are “verified” and able to take Opportunities, so long as they meet the specific criteria set for by the advertiser.

Q: Can I target specific blogs or bloggers?

Yes. You have the ability to hand pick bloggers, use rules to create blog rolls or open your opportunity to all verified blogs. At a minimum a blog must be verified in order to take an Affiliate Opportunity.

Q: Can I terminate a relationship with a blogger?

Yes. If there is a specific blogger that you no longer wish to engage you may terminate the relationship with that individual blogger. You will be responsible for actions generated for 30 days after the termination, unless fraud is involved. Contact your account executive to arrange termination of a relationship.

Q: How do I communicate my campaign details?

Each individual campaign has it’s own “Opportunity Profile”. This is a unique page that shows bloggers the specific terms of your campaign including offer amount, action type (lead or sale), ad units and any other information you wish to convey. An account executive will work with you to create Opportunities to be listed in the marketplace. Opportunities can be listed in as little as 24 hours.

Q: How much does each action cost?

The advertiser determines the proper payout for each Opportunity. The minimum cost per action is
$.50. The cost be modified up, but not down once the Opportunity has launched.

Q: How do you track conversions?

Bloggers are provided with a unique tracking code for each display ad and text link an advertiser creates. When a visitor clicks on one of these ad units and generates an action on the advertisers site the resulting transaction is tracked using a combination of javascript and cookies. Advertisers are required to include a small piece of code (the “Tracking Script”) on the landing and conversion pages of their site. Cookies triggered by a click on an ad unit and remain in place for 30 days.

Q: How do you track lead fraud?

Our tracking server has the ability to pass an affiliate ID for each completed form fill to the advertiser. This ID can be used to audit the quality of the leads being generated and provides a basis for dealing with users abusing the system.

Q: How do I resolve lead fraud issues?

You have 30 days from the date of the lead to request an evaluation of a fraud claim. You will be required to provide form registration information that include all fields in the form, affiliates IDs and a time and date stamp for each entry. Leads that are deemed fraudulent will not be paid to the blogger and will be credited back to the advertisers account.

Q: How do you enforce any special terms I specify?

IZEA does not guarantee blog policing for violations of specific opportunity terms, however many of our blogs do get reviewed on an ongoing basis. If our team spots a violation we will attempt to resolve it. If we can not resolve it we will remove the blogger from your Opportunity. Advertisers are encouraged to report term violations to our Customer Love team at any time.

Q: What type of campaign metrics do you provide me?

SocialSpark Affiliate Opportunities provide ECPC, ECPM and CPA for the overall campaign. Advertisers can also see views, clicks, CTR and conversions for each individual ad unit.

Q: What does it cost to get setup?

IZEA requires a $100 floating deposit paid via credit card. This ensures that there is a reserve of enough money in your account to fund conversions as they happen. When your balance hits $50 or less on a given day your card is charged to bring the balance back to $100. In addition to the balance, a one time account setup fee of $100 is charged to create, test and verify your account. The total amount required to start is $210. Once your account is setup each additional opportunity directed to the same domain is $5. Opportunities directed to a new domain cost $50.

Q: How often will my credit card be charged?

That depends on how fast your conversions occur. Each time your account reaches the $50 threshold you will be brought back to $100 automatically. Your credit card will be charged and you will receive notification via email.

Q: What happens to my money if I cancel a Opportunity?

Our program uses a 30 day cookie for all of our offers. If you cancel your Opportunity (or it automatically expires) at any time you will be responsible for all conversion that happen for 30 days after cancellation, except in case of blogger fraud. If the amount to be paid for conversions exceeds your account balance you will be liable for the difference.You will be refunded any monies not used to payout conversions within 60 days of cancellation.

Q: What happens if my credit card is declined or unable to process?

If the system detects that we are unable to process your credit card we will notify you via email or phone. Left unresolved for 48hrs your opportunity will be cancelled. You will be responsible for all conversion that happen for 30 days after cancellation, except in case of blogger fraud. You will be refunded any monies not used to payout conversions within 60 days of cancellation.

Q: What happens if I remove my Tracking Script?

If the system detects that your Tracking Script has been removed we will be unable to process conversions. Removal of the tracking code constitutes a violation of our TOS. If not immediately resolved your Opportunity will be cancelled and your deposit will be lost.

Q: When are bloggers paid?

Bloggers are paid 30 days after the conversion date.

Q: What does the disclosure badge look like?

The Disclosure Badge is a small image that comes in 5 different colors, designed to color coordinate with a blog. The badge is 225 wide by 45 pixels tall. Clicking the main are of the badge brings a user to your landing page. Clicking the question mark brings a user to http://www.socialspark.com/code_of_ethics

Q: What IAB advertising units do you accept?

We accept the following units:

Ad Unit	File Size
300 x 250 IMU - (Medium Rectangle)	40k
250 x 250 IMU - (Square Pop-Up)	40k
240 x 400 IMU - (Vertical Rectangle)	40k
336 x 280 IMU - (Large Rectangle)	40k
180 x 150 IMU - (Rectangle)	40k
*NEW* 300x100 IMU - (3:1 Rectangle)	40k
*NEW* 720x300 IMU – (Pop-Under)	40k

Banners and Buttons
468 x 60 IMU - (Full Banner)	40k
234 x 60 IMU - (Half Banner)	40k
88 x 31 IMU - (Micro Bar)	40k
120 x 90 IMU - (Button 1)	40k
120 x 60 IMU - (Button 2)	40k
120 x 240 IMU - (Vertical Banner)	40k
125 x 125 IMU - (Square Button)	40k
728 x 90 IMU - (Leaderboard)	40k

Skyscrapers
160 x 600 IMU - (Wide Skyscraper)	40k
120 x 600 IMU - (Skyscraper)	40k
300 x 600 IMU - (Half Page Ad)	40k

Please note that most blogs utilize a 125x125 square button for display advertising. Button typically appear in the sidebar of the blog. We accept JPG and GIF ads; Flash and other rich media is not currently supported.

Q: Are there any other terms I should know about?

Yes. You can find our detailed Terms & Conditions on our website. Please visit http://www.socialspark.com/terms