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Program Overview
SocialSpark Affiliate Opportunities are performance based marketing programs in which Bloggers receive a specified commission to drive traffic and trigger a unique action. The action may be structured as a lead (via online form) or purchase (via the completion of an online sale). SocialSpark Advertisers provide text links and display ads to Bloggers and assign a bounty for each action they want accomplished. Bloggers are compensated for the actions they directly generate and the advertiser is charged on Cost Per Action (CPA) basis.
Advertising Units & Sponsored Posts
SocialSpark Advertisers can supply Bloggers with the majority of IAB (Internet Advertising Bureau) standard display ad unit sizes. However, the most powerful ad unit we offer is the Sponsored Post. Bloggers are encouraged to write about your product or service and embed a tracking link within the body of their content. Sponsored content delivers superior click thrus and conversions over traditional display ads.
Disclosure & Transparency
SocialSpark has set a new bar for disclosure and transparency in the affiliate space. We are the only affiliate marketplace that requires 100% audit-able in-post disclosure as a condition of payment. IZEA is a governing member of The Word of Mouth Marketing Association (WOMMA) and each sponsored post must be done in accordance with the SocialSpark code of ethics.
Tracking
Bloggers are provided with a unique tracking code for each display ad and text link an advertiser creates. When a visitor clicks on one of these ad units and generates an action on the advertisers site the resulting transaction is tracked online. SocialSpark utilizes a combination of javascript and cookies to track these conversions. Advertisers are required to include a small piece of code on the landing and conversion pages of their site. Cookies triggered by an ad unit remain in place for 30 days.
Advertiser Criteria
The Affiliate program works best for those familiar with performance marketing and are comfortable with social media. The most effective advertisers embrace consumer generated content and design opportunities that promote creativity. We do not accept sites that have pop-ups are adult oriented or gaming sites.
