Frequently Asked Questions

Q: What is click fraud?

Fraudulent clicks can occur when publishers knowingly or unknowingly use bots or click farms to inflate the number of clicks the ads they're hosting receive. Other forms of low-quality traffic include unqualified clickers and visitors with no intent to convert.

Q: How do you deal with click fraud?

We eliminate it before it happens. All clicks are independently monitored and audited by ClickForensics before they are charged against an advertisers account. ClickForensics provides SocialSpark with clean, high-quality, audited third party click data.

Q: Where does most click fraud come from?

The majority of click fraud occurs outside of the United States. Below is a map that illustrates threat based on geographic click origin.

Q: How are bloggers approved?

ZEA reviews each blog submitted to our system and screens out a variety of characteristics including pornography, explicit language and otherwise undesirable content. Those blogs that are accepted into our marketplace are “Verified” and able to take Opportunities, so long as they meet the specific criteria set for by the advertiser.

Q: Can I target specific blogs or bloggers?

Yes. You have the ability to hand pick bloggers, use rules to create blog rolls or open your opportunity to all verified blogs. At a minimum a blog must be verified in order to take an CPC Opportunity.

Q: Can I terminate a relationship with a blogger?

Yes. If there is a specific blogger that you no longer wish to engage you may terminate the relationship with that individual blogger.

Q: How do I communicate my campaign details?

Each individual campaign has it’s own “Opportunity Profile”. This is a unique page that shows bloggers the specific terms of your campaign including offer amount,, ad units and any other information you wish to convey.

Q: How much does each click cost?

The advertiser determines the proper CPC for each Opportunity. The minimum CPC is $.25. The cost can be modified up, but not down once the Opportunity has launched.

Q: How much does it cost to get setup?

It costs $10.00 to launch a CPC Opportunity.

Q: Can I set a budget?

Yes. When you setup your Opportunity you determine how much you would like to spend in aggregate. You have the option to choose a one time execution or an ongoing campaign. If you choose to run an ongoing campaign your card will be charged as you receive clicks and exhaust your account.

Q: How often will my credit card be charged?

That depends on how fast your clicks occur. Each time your account reaches a threshold of $50 you will be brought back to the original amount you deposited. Your credit card will be charged and you will receive notification via email.

Q: What happens if I cancel an Opportunity?

If you cancel your Opportunity (or it automatically expires) at any time your links and ad units will become inactive. Bloggers will be instructed that your Opportunity has ended via email.

Q: What happens if my credit card is declined or unable to process?

If the system detects that we are unable to process your credit card we will notify you via email or phone. Left unresolved for 48hrs your opportunity will be cancelled and you will be responsible for any outstanding balance.

Q: When are bloggers paid?

Bloggers are paid within 24 hours after the occurrence of the click. Note that only valid clicks are paid.

Q: What does the disclosure badge look like?

The Disclosure Badge is a small image that comes in 5 different colors, designed to color coordinate with a blog. The badge is 225 wide by 45 pixels tall. Clicking the main are of the badge brings a user to your landing page. Clicking the question mark brings a user to http://www.socialspark.com/code_of_ethics

Q: What IAB advertising units do you accept?

We accept the following units:

Ad Unit	File Size
300 x 250 IMU - (Medium Rectangle)	40k
250 x 250 IMU - (Square Pop-Up)	40k
240 x 400 IMU - (Vertical Rectangle)	40k
336 x 280 IMU - (Large Rectangle)	40k
180 x 150 IMU - (Rectangle)	40k
*NEW* 300x100 IMU - (3:1 Rectangle)	40k
*NEW* 720x300 IMU – (Pop-Under)	40k

Banners and Buttons
468 x 60 IMU - (Full Banner)	40k
234 x 60 IMU - (Half Banner)	40k
88 x 31 IMU - (Micro Bar)	40k
120 x 90 IMU - (Button 1)	40k
120 x 60 IMU - (Button 2)	40k
120 x 240 IMU - (Vertical Banner)	40k
125 x 125 IMU - (Square Button)	40k
728 x 90 IMU - (Leaderboard)	40k

Skyscrapers
160 x 600 IMU - (Wide Skyscraper)	40k
120 x 600 IMU - (Skyscraper)	40k
300 x 600 IMU - (Half Page Ad)	40k

Please note that most blogs utilize a 125x125 square button for display advertising. Button typically appear in the sidebar of the blog. We accept JPG and GIF ads; Flash and other rich media is not currently supported.

Q: Are there any other terms I should know about?

Yes. You can find our detailed Terms & Conditions on our website. Please visit http://www.socialspark.com/terms