Blogs aren’t just online journals anymore, they are small businesses. As a business owner, you are more than likely trying to be the manager, the employee, the accountant, and the head of marketing. That’s already a lot juggle. Now, you’re faced with managing all your social media accounts as well.
As more and more Social networks come into play, the more profiles you have to maintain. Facebook, Google+ and Twitter require regular posting, multiple times a week or even multiple times a day to stay relevant. Some experts believe it is far worse to be on Facebook with a “dead/unused” page than it is to not have a profile for your business at all.
If you can’t devote the time to daily posting, consider Pinterest, where it’s not expected you sign in and post every day… or even every week. You can spend about 30 minutes to get it set up, get a few “pins” out there (some graphics for your website or business that you probably already have designed… possibly already on the web) and link them back to your website or product. Once you’re set up, you can probably spend about 20 minutes per week playing around, adding new items or communicating with your followers.
Is there even anyone on Pinterest?
- Approximately 11.7 Million users (making it the 5th largest Social Media site)
- Ranked 3rd for monthly visitors with 104.4 million/month.
- 68% Female and 32% Male users (yes, there are men on Pinterest)
- Average user spends 405 minutes/month on the site (the same as Facebook)
What are people saying about Pinterest?
- CNN says “Pinterest is 2012 hottest website”
- Pinterest is now driving more traffic to websites than Twitter, Youtube & LinkedIn combined
- Pinterest is impulse buy heaven! It’s just like the checkout aisle at any store… You see something, you want it, you buy it…. oops… that only took 30 seconds!! And if the customer didn’t buy it, Pinterest is definitely driving traffic to your website
How to use Pinterest effectively
- Use your headshot, not a logo…faces are more personable
- Pick a user name that is easy to find and user-friendly
- Add keywords to your bio so people can find you easily in a search… use words related to your blog.
- Follow popular figures/companies/brands, and they follow you back, other people get the idea and follow the leader
- Be the expert… be confident when you’re talking about a subject, make it your own and people will listen
As with all social media, you want to let your personality shine. It’s you pinning so let it be you and not some computer or robot for your site. This is your chance to be a little less professional… you don’t have to wear a suit and tie. But keep in mind that you should be somewhat professional; once something is on the Internet, it’s not coming off.
If you are interested in learning more about Pinterest, check out the Power of Pinning. It has opened my eyes to Pinterest in many ways.
Dan DuPraw, Social Media Expert
In training for Advanced Social Media Certificate from the University of San Francisco.